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Private investors want to launch a football club entirely run by AI replicating likes of Sir Alex Ferguson

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Private investors want to launch a football club entirely run by AI replicating likes of Sir Alex Ferguson

A group of private investors are reportedly planning to launch a football club run almost entirely by artificial intelligence, to automate nearly every decision off the pitch.

The ambitious concept would see AI take on responsibilities traditionally handled by managers and executives, including selecting lineups, making substitutions, handling transfers, and even delivering team talks inspired by legendary figures like Sir Alex Ferguson and Pep Guardiola.

While many professional clubs already use data and AI tools to support decision-making, humans still have the final say. This proposed model, however, would remove that layer almost entirely, leaving algorithms to control football operations—aside from the players themselves, who would still take to the pitch.

According to one of the project’s leaders, the belief is that modern AI is capable of replicating not just tactical decisions but also the emotional and motivational elements of management. Using vast databases built from historical data and managerial styles, the system would be designed to deliver pre-match and half-time talks tailored to specific scenarios, much like elite coaches have done for decades.

Beyond tactics, the technology would monitor player performance, fitness levels, and even psychological readiness to determine weekly team selections. Transfer dealings and contract negotiations could also be handled through automated systems, potentially removing the need for traditional agents.

The long-term plan is for the club to enter the English football pyramid once approval is granted. Backers of the project argue that football, like other industries, is moving toward full automation, and they want to position themselves at the forefront of that shift.

In a more controversial twist, the idea even extends to reducing the role of supporters. Investors reportedly believe that if the AI-driven model proves commercially successful, revenue could be generated without relying heavily on matchday income. This could, in theory, limit the need for large stadiums and fan-focused infrastructure.

There are also suggestions that fan engagement itself could be automated, with AI generating chants and atmosphere inside stadiums through digital systems.

While the concept pushes the boundaries of how football clubs operate, it raises significant questions about the role of human connection, tradition, and culture in the sport—elements that have long been central to the identity of the game.

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Carrick names Man Utd star who was ‘isolated’ during Sunderland draw

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Carrick names Man Utd star who was ‘isolated’ during Sunderland draw

Manchester United boss Michael Carrick defended Joshua Zirkzee after the striker endured a frustrating afternoon during United’s goalless draw against Sunderland.

Zirkzee was handed a rare start following injury concerns surrounding Benjamin Sesko and the inconsistent form of Bryan Mbeumo. It marked the Dutch forward’s first appearance in the starting lineup since the beginning of December, but he struggled to stamp his authority on the match.

The 24-year-old found himself largely isolated throughout the contest at the Stadium of Light, managing only a handful of touches inside the penalty area and registering just one effort on target before being substituted midway through the second half as United settled for a point.

Despite the underwhelming display, Carrick refused to single out the forward for criticism, insisting the circumstances of the game and Zirkzee’s lack of recent minutes needed to be considered.

The United manager explained that there were moments where the striker connected play effectively, although he admitted the team at times failed to provide enough support around him. Carrick also stressed that players returning after limited action often need time to regain rhythm and sharpness, adding that he would not judge the striker solely on one difficult outing.

Reflecting on the overall performance, Carrick acknowledged that Sunderland made life difficult for his side and said United had expected a demanding encounter away from home. He admitted the visitors were not at their fluent best but believed grinding out a result in challenging circumstances was still an important quality for the team to develop.

Carrick also pointed to the changes within the squad as a factor behind United’s lack of rhythm, though he remained encouraged by certain aspects of the display, particularly the defensive structure that helped secure a clean sheet.

United’s preparations for the game were disrupted before kick-off after both Casemiro and Sesko were ruled out through injury concerns.

Providing an update on the duo afterwards, Carrick revealed that Casemiro’s issue was not considered serious and expressed confidence that the midfielder should return next week. Sesko’s situation, however, remains less certain, with the striker continuing to deal with an ongoing shin problem that the club are carefully monitoring.

Manchester United will now turn their attention to next weekend’s home clash against Nottingham Forest.

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‘We want him’ – Club chief confirms he wants to sign Man Utd outcast in permanent transfer

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‘We want him’ – Club chief confirms he wants to sign Man Utd outcast in permanent transfer

Andre Onana could remain in Turkey beyond his loan spell, with Trabzonspor keen to secure him on a permanent deal.

The 30-year-old moved to Trabzonspor after falling out of favour at Manchester United, who brought in Senne Lammens last summer. Since then, Lammens has established himself as the club’s first-choice keeper, paving the way for Onana’s temporary switch.

In Turkey, however, Onana has rediscovered his form and quickly become a key figure. He recently grabbed attention with a standout performance in the Turkish Cup, saving three consecutive penalties to help his side overcome Samsunspor and reach the semi-finals.

The moment sparked widespread reactions online, especially from United supporters recalling their earlier penalty shootout defeat to Grimsby Town, where Onana managed just one save.

Trabzonspor president Ertugrul Dogan has openly expressed the club’s desire to keep the goalkeeper. He indicated that while Onana has his own career plans, the club would be eager to make the move permanent if the circumstances align, leaving the final decision in the player’s hands.

Back in England, United are expected to consider selling Onana, particularly with Lammens now firmly established as their number one. The club will likely aim to recover a significant portion of the £47.5 million they paid to sign him from Inter Milan in 2023, with two years still remaining on his contract.

Beyond his cup heroics, Onana has been a consistent presence in the league, starting every match for Trabzonspor and playing a vital role in their push for the title. His performances have earned strong praise in Turkey, with the club currently sitting third in the table, just six points behind leaders Galatasaray.

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Man City place Arsenal ‘bottles’ for sale outside Etihad Stadium before 2025/26 Premier League decider

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Man City place Arsenal 'bottles' for sale outside Etihad Stadium before 2025/26 Premier League decider

Manchester City appear to have kicked off the psychological battle ahead of their Premier League showdown with Arsenal.

In the build-up to the match, bottles branded with the Arsenal logo were reportedly being sold outside the stadium, priced cheaply and seemingly intended as a tongue-in-cheek way for home fans to mock the visiting supporters.

The stunt draws inspiration from a recent viral moment at Stamford Bridge, where a City fan was seen jokingly “drinking Arsenal tears” during their emphatic 3-0 win over Chelsea—a clip that quickly spread across social media.

With tensions already high given the importance of the fixture, the gesture adds another layer to the rivalry between the two sides. Arsenal, meanwhile, will be focused on responding where it matters most—on the pitch—as they aim to silence critics and deliver a strong result in what could be a defining game in the title race.

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